Starting Project Definition using the Project Value Canvas

Created by Marcel Folaron,
Last Updated: 27 Oct 2023 at 03:52 PM by Marcel Folaron

The primary goal of any project or product is to provide customers and businesses with a distinctive solution or value proposition. To achieve this, it is crucial to have a clear understanding of the benefit that your project is creating. Leantime's Project Value Canvas offers a visual and organized approach to assist you in defining the fundamental project details required to deliver value to a specific group of users.

The Project Value Canvas

To begin learning and using the Project Value Canvas, navigate to Leantime’s template under the Blueprints tab. To learn more about using Leantime’s Blueprints feature, visit our article here. 

What Is It?

The Project Value Canvas is a visual framework that allows teams to identify customer segments, problems, benefits, and desired solutions. Additionally, it is a practical tool that combines the Business Model Canvas with a focused customer segment to take you from problem to solution in an orderly manner. The canvas aims to identify real problems customers are facing and find solutions that actually solve their problems, otherwise known as the customer-problem-solution fit.  Leantime recommends you fill out your canvas before creating any other blueprints. By immediately establishing the value your project brings, you begin with a clear and strategic direction to efficiently drive the work.

How To Use It:

Leantime’s canvas is divided into four sections: Customer Segments, Problems, Benefits, and Solutions. Each section includes space to establish assumptions, supporting data and conclusions from each piece of evidence. 

Customer Segments: Identify who your target customers are and which groups are most valuable to your revenue. This helps prioritize which strategy you’ll focus on.

Problems: Clearly define the problems or challenges your project aims to solve. The best practice is to list up to three problems in order of priority here.

Benefits: These are the positive outcomes or advantages that a project is expected to deliver. They can be both tangible and intangible, and should contribute to the overall value proposition of the project.

Solutions: Identify the unique solution your project offers to the defined problems, be sure to provide one for each problem.

By combining the strategy-focused factors of the Business Model Canvas with a targeted benefit and customer segment, the Project Value Canvas helps you deliver the most value to your stakeholders.

Updated on: 28/05/2024